Its a fact that information Technology has made life a lot easier for customers and businesses alike. Activities and progressions which use to take days to complete, now, only take few minutes, plus this time is now reallocated to more valuable activities which can benefit the business as well as the customer. In reality, through IT advances, businesses can now serve the customers more effectively and efficiently and because of this customer receives better services.
Due to improvised information technology services, businesses provide faster service to the customer. For instance, people often interact via IVRs or interactive voice response. Actually, IVR system allows the customer to speak his or her request and the system’s behind the scenes intelligence guides the customer to the proper department.
Moreover, customers can also place an order outside of normal operating hours. Today, the advances made by using the Internet, now customers can place an order online at their own convenience, plus this also allows customer to interact with the company on their own terms and does not place limitations on the customer.
Indeed, IT has made it easier even to maintain customer records as well, because whenever the customer requests address changes, that information is automatically engaged in the computer systems and can be accessed by anyone in the company. Suppose if an employee in the sales department needs the info, it can be easily retrieved, even though it may have been updated by a person in the customer service department.