Building Websites That Return Your Investment
October 5th, 2008 by Steven Leung

In this article:
- Why some websites won’t return your investment
- What a good-looking website can and can’t do
- The 5 C’s for building productive websites
One of the most common issues I hear from clients is that they built a website but aren’t getting any return on their investment. The complaint is the same from clients who spent a small fortune at an ad agency to ones who tried to cut a few corners: no ROI.
The problem is so pervasive that many businesses not doing e-commerce think of websites purely as cost centers or online brochures and not as a steady source of leads and revenue. Companies using this type of conventional wisdom are leaving money on the table.
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